Not Your Average Dog Shampoo

Mud pet care products is shaking up the pet care world with more than just their promise to clean your dogs, they intend to clean up the industry’s stereotypes. With their unscented, pH-balanced wash and a radical design philosophy to boot, the brand is redefining what it means to care for animals. Co-founders Angelina Pischikova and Karina Zhukovskaya reject the pastel, perfume-heavy status quo in favor of a minimalist, instinct-respecting approach that treats dogs as animals, not accessories that go in your purse. From a shape-shifting logo that reacts to weather to recyclable packaging with thermal ink, every design detail supports the brand’s deeper mission: to rewild pet culture and reconnect us with the emotional depth of our four-legged friends.