Nike + the NBA Customize the In-Season Tournament Design

The NBA has unveiled eye-catching court designs for all 30 of its teams in preparation for the inaugural In-Season Tournament. In conjunction, Nike was tapped to create City Edition uniforms that will be worn by iconic players during the tournament. Beyond aesthetics, the courts and uniforms aim to enhance the storytelling aspect of the competition. According to Sonja Henning, the vice president of league partnerships in North America at Nike, these designs reflect the game’s history, present, and future and provide a canvas for storytelling from each community, contributing to the excitement of the In-Season Tournament.