Next “Level” Car Design

Imagine getting to design cars without worrying about crash tests, fuel economy, or angry legal teams. That’s exactly the creative freedom Jérémy Sachot found when he swapped real-world auto design for designing cars inside video games. After gigs at big names like BMW, Sachot now leads vehicle design at The Crew Motorfest, where he helped build a completely fictional brand called Ivory Tower. Instead of following strict engineering rules, he focused on bold shapes, layered materials, and a signature X-shaped motif that ties everything together. The result is cars that look just as sharp inside as they do outside, with tons of customization options to boot.