New Year, New Branding Trends

Senior Designer at Mother Design, Bentzion Goldman, checks his 2024 branding trends predictions for accuracy and tries to forecast what the branding industry will look like in 2025. And the verdict is in: branding is taking bold turns in response to the uncertainties of the past year. The playful “dopamine design” of 2024, featuring bubbly fonts and bright color palettes, is making way for meaningful moments of joy and immersive brand storytelling. From Faculty’s Stone Age-inspired rebrand to Robinhood’s mature, relaxing aesthetic, brands seem to be leaning into authenticity and texture to cut through the noise of tech fatigue and neon overload. The new vibe is immersive branding ecosystems that go beyond mere logos and colors. Bentzion predicts that the brands that succeed in 2025 will embrace creativity, texture, and a clear sense of purpose.