New Packaging for Ritz Crackers

Everyone’s favorite peanut butter delivery vehicle has a brand new packaging look. Bulletproof, a London-based packaging and design agency, was retained to make a whole new container for the crackers that imparted a healthier and homier vibe. “They say never mess with a classic,” Bulletproof says. “But even icons need sprucing up every once in awhile.” We think they did a great job!