A New Classic…Potato Chip

For the first time in 12 years, Lay’s snacks has given their ubiquitous potato chip bag a visual upgrade! While it’s not a huge change, and it truthfully didn’t deviate much from the original, the new packaging is an obvious nod to the social media era: the food portrayed on the bag is no longer photographed from the side, but rather top down, the way social media users photograph their food. The sleeker, slightly more contemporary design has a few little touches that we think bring it all together for a nice change of pace for Lay’s.