New Administration, New Design

The Biden White House has decided they needed a clean slate, and have introduced a new White House logo. And as is often the case in graphic design, it took 30 iterations to get just right! The new logo highlights the architecture of the building that holds the highest office in our country, and was meticulously designed to look correct across mobile devices and in print. You may notice as well…there’s a sans-serif version! This little modern taste goes a long way in modernizing the logo, although there is still a serif typeface version for more formal uses. It’s a subtle but powerful redesign, and we love it!