Museum Worthy…Ads?

It’s hard enough making museum-worthy art, but museum worthy ads would be on an entirely different level! But that’s exactly what the 2024 AICP Awards challenged their entrants to do. Submissions were due on March 12th, so it’s too late to enter, but the Association of Independent Commercial Producers (that’s what the AICP stands for) had a special twist on the prize for the winners of this year’s competition: the winning work will be included in the film archive at MoMA! Not only is the prize fabulous, the commercial advertising is nothing short of incredible, as it should be. So check it out, and be sure to check black and see if the winner of the prize lives up to the hype!