MUDern Art

You don’t think of pickup trucks needing much in the way of advertising, they sell pretty well on their own. Even when you do come across an ad, they’re pretty formulaic: bold, capital letters juxtaposed over images of the truck doing heavy work. GMC broke the mold with its Mudern Art campaign, where the trucks were the featured artists in this offroad gallery! One canvas was placed next to a mudpit, and the GMC AT4X sprayed mud on it, another was across the ground behind the truck, and a third was mounted to the grill and took all of the offroad obstacles head on, and they all have stories to tell from it!