“More Than 190 Countries, One Shared Star”

The Olympics connects the entire world in a unique way, and Heinekin is capitalizing on that with a new campaign in France, designed by the Antwerp-based agency WeWantMore. Instead of the tired old “S\six degrees of separation”, this campaign promotes a theme of “seven continents of connection”. The special cans and bottles feature vibrant designs that celebrate and draw design inspiration from the diverse nations where Heineken is enjoyed, combined under the iconic single Heineken star. Beyond design aesthetics, this campaign serves as a powerful symbol of global unity during a time where it seems the world is short on that.