The Longest Ad for Long Covid Awareness

To the sufferers of Long Covid, the symptoms seem to stretch on interminably, and that’s exactly the feeling The Leith Agency tried to capture with their new campaign for CovidAid: the Longest Ad. The ad consists of an essay written by a Long Covid patient that details the struggles of her day, and it’s printed in a seriously long format to hammer the point home: it’s so long that the ad actually spills out onto the pavement. The campaign strives to bring awareness to just how much of a struggle Long Covid brings to those unlucky enough to be afflicted, and illustrate how much more research needs to be done to help provide relief to sufferers.