Lighting the Way with a Brand Refresh

Yankee Candle just gave its brand a literal glow-up! Partnering with the agency Beardwood&Co., the home fragrance company has refreshed its design to honor over 50 years of business while upscaling their look for today’s design-conscious consumers. The apothecary jar and logo remain (because let’s be real, they’re non-negotiable), but the new look leans heavily into refined visuals and layered textures. Think: candles that look as good on your shelf as they smell when lit!