Life’s Good with LG

We love a good redesign! LG is the subject this time, with a new overhaul to their identity to really hammer home the “life’s good” ethos. The new brand expression focuses on positivity and being upbeat, which is a refreshing take these days. The electronics company partners with agency Wolff Olins for this initiative, which puts human-centric core values at the center of the new and optimistic brand expression.