Kleenex Changes with the Times

As EVERYONE is aware, these are crazy times we’re living in right now! It’s been fascinating seeing the world adapt to a new reality, and design is no exception. Design is supposed to lead the way, and I don’t think we’ve been disappointed! The newest design adaptation that has caught our eye is by Kleenex. They’ve updated their packaging and product line with a COVID world in mind, including the addition of face masks and hand sanitizer. They also made a pretty big design deviation, any guesses? Ok ok, we’ll tell you: they wen’t green! The color, that is. If you’ve ever noticed, most healthcare items tend to be blue or red. This adaption of green as a calming color, showing growth and looking forward, is a bold graphic choice!