Keep Calm and Carry On

You’ve seen this iconic graphic design piece: the red background with the strong white text capped by a crown, that reads “Keep Calm and Cary On.” But do you know the origin? Part of a World War 2 effort to raise morale across the UK, what made this design so lasting that it’s still used and referenced today? This article explores the fascinating route this wartime piece of graphic design was resurrected and became part of the mainstream.