Imitation Is The Sincerest Form Of Flattery

While in the South we know Duke’s is the best mayo, in Canada, Hellman’s reigns supreme. As Canada’s No.1, they’ve decided to embrace their imitators with pride this Canada Day. In a clever campaign by Ogilvy, Hellmann’s highlights its iconic status with the slogan “Proudly Imitated Since 1913.” The cheeky campaign features a nearly reconstruction of the famous yellow and blue jar recreated with scraps of their competitors’ packaging, showcased on social media and on a giant billboard. While brands may try to imitate the bottle, Hellman’s is confident no can imitate the taste.