Iconic For 130 Years

Louis Vuitton’s “LV” monogram is one of those design icons that’s immediately recognizable. What started in 1896 as a practical anti-counterfeiting move by Georges Vuitton (covering luggage in a bold, repeatable pattern) slowly became one of the most recognizable patterns in fashion. A new reel on Instagram from the brand traces that evolution, showing how the monogram changed with the times: shifting materials, moving from trunks to bags, popping up in paparazzi shots, and later being reimagined by artists like Murakami and Kusama. They’re a shining example that a long-lived doesn’t come from freezing a logo in time, but from letting it adapt without breaking its core. At 130 years old and heading into another anniversary collection in 2026, LV proves that they have a logo built to stand the test of time.