Iceland: Better Than Space?

If you’ve ever been to Iceland, you know the landscape seems otherworldly. The tourism board of Iceland, Visit Iceland, is taking that sentiment and running with it in a very clever campaign that advertises the amazing sights and scenes you can experience in Iceland. “Iceland. Better Than Space” is the message on their billboard…but there’s a twist: this billboard is in space! For a fraction of the cost, Iceland promises an out of this world experience, and this creative campaign has us sold!