How KEYLAY lays the foundation for long-term partnerships
Feb 03, 2025
Finding a partner who proves they have your best interest at heart can change the trajectory of your business for the better.
Because of this, we’re serious about client relationships. Making them. Building them. And keeping them.
Collaborating with us means having a creative team that understands your brand inside and out. This knowledge extends into how we work with you to straighten out workflows, ensure brand consistency, and ultimately save your business money over time.
Let’s discuss what a long-term relationship with our agency looks like and what you can expect from us.
What long-term partnerships mean from the beginning
By the time you reach out to us, you likely have a big design problem that needs solving. It could be that you’ve started a new business and want to create a logo for it. Or it’s time to rebrand your company entirely.
These are the moments where the seeds of long-lasting partnerships are planted—and we tend to be pretty good gardeners.
Once you decide to work with us, we’ll learn what makes your business tick, who its customers are, and what goals you’re moving toward as part of our discovery process. The information we gather from this essential meeting serves as the guiding light for creating sales and marketing materials that do the job of communicating effectively with your buyers.
After laying the groundwork for this relationship to go the distance, as your business grows, we’ll be right there with you to build on what you began.
Creating a solid foundation brick-by-brick
Transparency, communication, and follow-through are the key components of a healthy partnership. So, let’s break down the elements that set the stage for successful projects to occur.
Transparent conversations – We believe honesty is the best policy when discussing budgets, scope changes, and other issues impacting your project and brand. But more importantly, our team will provide you with all of the information you need to make a decision, including realistic options that align with the resources you’re working with.
Clearly defining expectations – Before the start of every project, we’ll work with you to establish timelines, identify project deliverables, and understand your success metrics. This guarantees all of the decision-makers from your business and our creative team know their marching orders and can execute them effectively.
Designing to “win” – Every project has a purpose, and we want to make sure that your marketing and sales designs meet the key performance indicators (KPIs) you have for them.
As we continue collaborating with clients, requesting that our agency’s team members sit in and contribute to internal strategic meetings is common.
You can feel confident that you have a creative team that is up to date on your brand, what it stands for, and how to create assets that continue to meet your goals. It’s a partnership that works as a well-oiled machine because of all the work done at the beginning to understand what makes your business unique.
Streamlining communication
We use a few critical tools behind the scenes, like Breeze, to manage your projects and keep them on track. And since time is your most precious resource, we try to keep meetings at a minimum. We use asynchronous tools like Loom to present our designs and facilitate feedback to give you more of your time back.
Using these applications encourages smoother communication between our designers and your team to prevent confusion that can occur with email. They also offer the flexibility for our team—and yours—to make the design process faster and more efficient.
A creative partnership for the long haul
Keeping our promises as an agency is how we earn—and keep—your trust. Doing the work upfront to set expectations, combined with a refined process, makes collaboration easier and ensures our team meets your standards.
Every marketing piece we produce for your brand is created to accomplish one thing—your business goal. Because of this, we believe that spending time building and nurturing relationships works towards this objective.
To our team, it’s more than working on a project. It’s a partnership that positions your business with a consistent and distinctive brand that will make its mark on the world.