Heineken Mixes It Up

When you thinking of Heineken, you obviously think of their iconic green all over packing design. Well, to differentiate their newest offering, alcohol-free beer, Heineken has ditched the green for a dark blue. Currently only available in Australia, it will be interesting to see if the brand is able to be as easily recognizable with such a deviation from their main packaging color. When you have one color that really “says” your brand, it can be great for easy recognition by your customers, but it makes trying new graphic design risky!