Happy 30th, Pokémon!

To celebrate 30 years of Pokémon, The Pokémon Company didn’t just update a logo, it made new ones: over 1000 of them, one for almost every Pokémon in the Pokédex, with each design cleverly blending the number “30” and the character’s look and color palette. It’s a wild tribute that turns what could easily have been a run-of-the-mill anniversary number logo into a personal badge fans can connect with, and with their specific favorite Pokémon!