Google’s Finger on the Pulse of Halloween Trends

Spooky season has officially arrived! Google just launched “Frightgeist 2025,” its annual list of all things Halloween, from trending costumes, to makeup looks, and decor. Topping the charts this year are KPop Demon Hunters (IYKYK), followed by Labubu, Chicken Jockeys, and Wicked’s Elphaba. Even pets are getting in on it (expect to see a lot of tiny Labubus and pickleball champs!) On the decor front, think floating candles, ghost garlands, and potion bottles: the vibe is more handmade than haunted house!