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Get Your Steps In with IKEA
Apr 12, 2019
IKEA has launched a new campaign to promote its sustainable store in Greenwich, a neighborhood outside London. And what better way to get to the location than through the most eco-friendly mode of transport: walking! The ads double as directional signage as well, to be sure you know exactly where you’re going! Each poster displays the precise number of steps needed to get to the store. The campaign is also accessible-friendly, and shows a public transport route. So put on your Fitbit, London, and get walking!