Ford Takes Automotive Design Digital

Ford’s latest design isn’t what you’d expect: instead of a truck or a car, the latest product of Ford’s design team is a pickup truck emoji. When you read that, you probably think “there’s no way there isn’t already a pickup truck emoji!” But there isn’t, and Ford is ready to propose their design to be approved by the Unicode Consortium and pushed out to phones across the world. This is a brilliant idea, because if accepted, the truck emoji will forever be signified by a Ford truck. The emoji has many of the stylistic features of older Ford 150s and Rangers, so now they’ll be iconic in the real world, and in the digital one.