Flat Doesn’t Have To Mean Bland

After 22 years, Suzuki finally refreshed its log, and at the same time, proved that going digital doesn’t have to mean going flat. The new logo sheds its shiny chrome look for a matte silver finish, with plenty of depth and much less distraction. It’s modern but still unmistakably Suzuki: designed to work as well on screens as it does on steel car hoods. It’s a smart move that proves modernization doesn’t mean minimalism for minimalism’s sake!