Finance Brands Get With The Times

Financial companies are realizing they need to change their looks to connect with younger audiences. Traditional imagery, like cold corporate design and stock photos just aren’t cutting it anymore. Brands like Chime and Klarna have ditched the traditional “serious” financial aesthetic, opting for vibrant designs that feel warm and approachable. Transparency is another key trend, with Klarna again simplifying payment options to build trust. Financial tools like Check My File place actionable insights at the fingertips of their users, while other brands, like 1inch, foster community through their product. These fresh visual and usability strategies raise the curtain on a shift from financial institution formality to relatable guidance, and hopefully attracting more younger customers.