Earth Rated Rebrands with Canine-Friendly Colors

As designers, we know perfectly well that you need to work hard to make sure your design captures the attention and really speaks to your desired audience. Well, what if your audience are dogs? Earth Rated, a Canadian dog supply company, just underwent a massive visual overhaul with the help of agency Layer to tone down their brightly colored packaging and really make an impact with the furry crow. The new colors are on the limited visible color spectrum our canine friends see, and it also helps the brand stand out among crowded rows of dog supplies monopolized by brightly-colored packaging. 65% recycled dog waste bags are Earth Rated’s flagship product, and this new color scheme really helps distinguish their commitment to Earth-friendly processes and products!