Driving Change With Good Design

Packaging design isn’t just about making your product look anymore, it’s about trying to make a difference in the world. As the Pentawards packaging awards preps for the 2025 competition, its trend report highlights how designers are using packaging to tell stories, tackle social issues, and push sustainability forward. From repurposed wine bottles funding rare disease research, to condom packaging, this year’s entries prove that great design can do more than sell: it can inspire change.