Drive…If You Dare

Our hats are off to Volkswagen and DDB agency in Sydney for this very clever ad design! Whether it’s parallel parking or merging onto the highway, there are just moments that every driver has to pay a little bit more attention at best, and can make new drivers panic at worst. VW cleverly played to these moments in their new campaign, and the posters are designed in an 80s slasher movie style for ultimate horror vibes. The campaign is meant to tout the new Tiguan IQ DRIVE assisted driving feature, that should theoretically put a lot of these fears to rest.