Domino’s Gets A New Look After 13 Years

Domino’s just turned up the heat: literally and visually! After 13 years, the pizza giant has served up a bold new look, complete with richer colors, a custom chunky typeface, and its first-ever audio logo. The refresh, created with agency WorkInProgress, moves Domino’s from tech-focused convenience to try to capture more of a “vibe”: hotter reds, deeper blues, and metallic packaging bring the same energy as a fresh-out-of-the-oven pizza. It’s confident, consistent, and unapologetically pizza!