Do Thumbnails Really Matter?

Turns out they do! Adobe Express, the lightweight freemium version of Adobe creative software, conducted a study on TikTok thumbnails and how much engagement they received, and the results are in! No surprise, animal content ranks high, but if that doesn’t quite fit what your brand is doing, you could always make sure your thumbnail had high amounts of brown and orange in them, the two colors with the highest like, share, and view rates…yes, really!