Digital Journeys Have Roots in Physical Ones

“Customer Journey” is a little bit of a buzzword lately, and if you do any kind of design that has customers interact with it (like web design!), you know that the user experience (UX) of your site is crucial to make sure goals are hit. Indeed is here with a little bit of a customer UX exploration through a lens that sounds way more fun than buzzwords: a waterpark! Author Marty Merida goes over some UX best practice tips by giving examples of how they worked in the real world at a recent visit to a waterpark.