Designing Hamilton

Ever wonder what the Hamilton logo could’ve looked like, in another timeline? Lin-Manuel Miranda just dropped a treat for design nerds, especially if they happen to be theater fans: nine original logo concepts for the massively popular musical that were almost chosen when the show first hit Broadway. In a throwback Instagram post, Miranda shared the story of a pivotal meeting with agency SpotCo, where dozens of designs were pinned to the wall, and he was asked to take down anything that didn’t feel like his show. The final ten included the iconic star logo we all know today…and now for the first time, you can check out the what-could’ve-beens that helped define a cultural phenomenon.