Design Principles for Designers

UX designer Christopher Butler has been killing it lately with his thoughtful and well-explained articles on the foundations of design. Remembering the basics is best practice for any designer, but it can be easy to get swept up in new design languages or the hot new trends. This article explains one the Gestalt principles: Similarity. Text bodies, all the way down to the grid your design is built on utilize this principle, and it’s an innate one that every user will have a reaction to, consciously or not.