Design > Marketing? Maybe!

IKEA’s former Head of Design, Marcus Engman, has a bold new philosophy: design can replace marketing. His new venture, Skewed Productions, has a goal of removing the need for marketing through an emphasis on quality of design, and hammering home the added benefits of using funds that would have gone to marketing efforts to improve individual products and brands as a form of marketing themselves. We are anxious to see the results as he puts this into action!