Deja V-Uber

Despite having just rebranded 2 years ago, Uber is back with a new leadership team, and they want to make sure you notice what’s new. Built around their new set of ideals for the company– safety, accessibility, and ambition–the graphic redesign showcases how the company has made positive impacts on the world, and hopefully distances themselves from their fraught recent past. As seems to be the style these days, this rebrand comes complete with a custom typeface. What do you think of the new look for Uber?