Cottage Cheese Gets a Gen Z Makeover

Creative agency &Walsh was tasked with refreshing the image of cottage cheese from old fashioned, horrifying 70s diet food to a trendy and fun staple for a younger audience. So naturally, they turned to where the trends live these days: TikTok. By harnessing the viral trends on the social media platform, the agency was able to rejuvenate the image of Good Culture’s cottage cheese with vibrant ads that showcase a whole new demographic. This isn’t your grandma’s cottage cheese!