Coffee by Cartier?! Meet the Graphic Designer Who Merged High-end Brands with Marketplace Staples

What if Ferrari made pasta? Or if Hermes made salt? Or Apple made milk? That’s the question Israeli graphic designer Peddy Mergui answers in his series Wheat is Wheat is Wheat. It raises larger questions about our choices as consumers. Are we paying for the brand or the goods? And does the reputation of the brand guarantee a high-end product? Take a look at what Mergui came up with, it’s sure to give you a chuckle while making you think.

Image credit: Peddy Mergui