The Clorox Company Undergoes a Big Update!

In recent memory, Clorox represents the cleaning wipes that every store sold out of in 2020 during the pandemic. The Clorox Company realized this, and decided to make some graphic design changes to make their parent company branding be so much more than “cleaning wipes”. The company also owns Burt’s Bees and Glad food wrap, among many others, and made the conscious decision to not look so much like a cleaning product and encompass all the subsidiary brands. The Clorox Diamond is still present in the logo mark, but it’s much more subtle and toned down. Do you need to revisit your company logo to make sure it represents where your company is now, rather than when it started? KEYLAY design can help!