Clorox Cleans Up

You wouldn’t think of “bleach” and “eco-friendly” in the same sentence, but that’s exactly what Clorox is going for with their new rebrand. Clorox is, obviously, a household name brand, but they are being proactive about reaching the younger generation, and that means making eco-friendly and sustainable considerations. The Agency Strange Nancy was given the challenge, and while they played it safe graphic design-wise, their commitment to smarter packaging and towards the future is admirable.