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Chocolate Chip 2.0

Experience Your Design

Experience Keylay

Chocolate Chip 2.0

Aug 27, 2021

Apparently, the chocolate chip was due for a reimagination. Tesla engineer Remy Labesque thought so, anyway! Teaming up with the CEO of a chocolate company, the chocolate chip was put through all of its paces for 3 whole years, and has emerged on the other side looking both familiar, but different at the same time. The process behind the redesign is fascinating and a lot more detailed than you might think a chocolate chip warrants. It just goes to show that sometimes just because something is tried and true, doesn’t mean it can’t use a little creative invigoration!
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