Cheetos’ New Campaign Leans In To A Big Downside Of Eating Their Snack

Cheetos’s latest campaign shows that even the most ambitious go-getters find themselves in a messy, cheesy situation. Created by advertising gurus Goodby Silverstein & Partners, this funny nod to snacking habits celebrates the universal fact that 99% of us prioritize using our pristine hand for interacting with the world — no matter which hand that is — while leaving the other to its cheesy fate. With ambidextrous NBA star Jamal Murray showcasing the struggle of daily tasks with your nondominant hand, the campaign invites fans to share their own “Other Hand” moments, proving that in a world of orange-dusted fingers, it’s perfectly alright to embrace the mess.