Can You Taste Graphic Design?

Design can evoke many things: feelings, memories, movement, and textures. But can it evoke taste? This article from It’s Nice That is on a mission to find out! With a highlight on how visual elements like color, texture, and composition can create a multi-sensory experience, it asks the question: why not taste? This concept, used often in food branding and packaging, aims to enhance customer engagement…and increase purchasing. Ultimately, the article encourages designers to think beyond the visual impact and consider how their work can trigger other senses, offering a richer, more holistic approach to design.