Branding and Packaging Design: A Perfect Partnership

Coke packaging is back with a really elegant design solution! In the next month, the Coca-Cola company will be rolling out new packaging on some of its flavored sodas, with the intention of making exactly what you’re buying more clear. For example, Cherry Coke now has a Magenta packaging. White logo for regular, and black logo for sugar free, harkening to Coke Zero. Using colors for only one purpose for each is a really simple and clean way to make sure everything is consistent across their packaging, and most importantly, that customers know exactly what they’re grabbing off the shelves.