Branding Is a Race For Running Brands

Something more than beating PRs is happening in the world of running. As neighborhood streets fill with morning runners, the real race is actually happening in…branding! After years of marketing high-performance equipment, major players like Nike and Adidas are returning to their roots of bold brand-building. The result is some of the most memorable sports advertising in years, and trust us, “bold” is the operative word here!. But the real takeaways go beyond clever campaigns: differentiation still matters, and brand power drives pricing power. The branding arms race continues and we will eagerly await to see who comes out on top!