Branding for Your Bathroom Break

In an industry full of fluff (literally and figuratively) Naked Paper’s rebrand challenges everything we think we know about toilet paper. Partnering with design studio Otherway, the brand has turned brown, unbleached rolls into a symbol of sustainability and honesty, ditching the typical bleached white typical look for something more grounded and real. From the minimalist packaging to the playful, intelligent tone of brand voice in their copy, the new identity embraces what others avoid and proves that even toilet paper can be a design-led, purpose-driven product.