DESIGN CHATTER
A New Look For Bose
Nov 08, 2024
When rebranding Bose, design agency Collins focused on more than just a new look—they aimed to tell a story that matched the brand’s legacy of audio innovation. The new brand identity, built around the tagline “Sound is Power,” reflects Bose’s commitment to the future, while honoring its 60-year history and iconic, existing logo. Key brand updates include a fresh typeface (all the rage in graphic design these days!) and a custom wordmark that was inspired by the movement of sound waves.
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Graphic Design Book Club
Nov 06, 2024
There’s no doubt that graphic design is a fast-paced industry, with trends, styles, and preferences changing seemingly overnight. How is a good designer supposed to keep up with all the latest and greatest? The internet is probably everyone’s first thought, but graphic design books are invaluable resources for deepening your understanding of design principles, learning about great design case studies, or keeping up with trends. Creative Boom is here with a list of some of the best graphic design books,
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Sherwin Williams’ Color Capsule of the Year
Oct 25, 2024
Move over, Pantone: Sherwin Williams is here with not just one Color of the Year, but Ninne, in a carefully curated color capsule of the year…2025, that is. 2025 marks the 15th anniversary of SW’s Color of the Year, so they decided to mark it with a bang and appeal to a wide range of personalities and design styles, making sure there’s a hue for everyone. From bold golds to subdued blues, you can express yourself knowing you’re up to date,
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Happy 100, Kleenex!
Oct 23, 2024
Kleenex may be a household name, but with that much recognition, over many decades, the brand had lost its cohesion. So to celebrate 100 years, Kleenex is celebrating with a fresh new global identity designed by Turner Duckworth, emphasizing its role in life’s “unexpected moments.” This rebrand stands out in that it standardizes a brand that had really gone all over the place, and 100 years is a long time to go awry! The centerpiece of the redesign is a crown-shaped logo,
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Re-do the Dew
Oct 18, 2024
PepsiCo has unveiled a new look for Mountain Dew, their first since 2009. This new rebrand revives the iconic “mountain” in the logo, incorporating vivid outdoor landscapes and a refreshed, vibrant color palette. Drawing inspiration from the brand’s heritage, the new look features green mountains and calm green tones, with bright yellow to evoke the citrus flavor. This rebrand seeks to align the brand’s identity with the great outdoors, and maybe have the “Mountain” in the name speak more to adventure!
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Jeff Koons Merges Art and Digital Design
Oct 16, 2024
For the first time, the artist Jeff Koons, known for his sculptures of balloon animals, has digitized his entire work at jeffkoons.com. And more than that, he has collaborated with Squarespace, where Koons and Squarespace Chief Creative Officer David Lee designed the “Reflect” template for Squarespace users based off the clean design of his portfolio site. The site’s bold typography, parallax effects, and clean grid system give prominence to the artwork while maintaining a clean and elegant UX.
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