DESIGN CHATTER
Maintaining brand authenticity in a skeptical world
Jun 17, 2024
How much do people trust brands? Unfortunately, not a lot. Consumer skepticism across all markets is high, with over 50% of consumers raising an eyebrow when they hear sustainability claims from businesses. Many of these same buyers find the company’s intentions, especially concerning cause-related marketing, to be less than sincere and, sadly, self-serving.
In a world where people don’t trust brands, businesses must prove that they authentically and accurately illustrate the issues they care about.
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Dezeens “North American Design 2024”
Jun 14, 2024
Dezeen, the online design publication, has a new series showcasing the state of design across North America. “North American Design 2024” highlights the vibrant state of independent design across Canada, Mexico, and the United States, spotlighting innovative furniture and product designers from various cities. Each week, the series will highlight a different city, featuring designers who blend local traditions with modern tools and practices, often with an eye to sustainability thrown in for good measure. The series aims to celebrate the diverse,
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Pinterest Goes Down the Rabbit Hole
Jun 12, 2024
Pinterest, the online inspiration board, is here with a vengeance in their new campaign! The campaign reimagines the platform as a “rabbit hole” of inspiration, drawing users into a fantastical journey of creativity. The campaign is a product of Pinterest’s in-house creative team, and features incredibly cinematic storytelling inspired by real user experiences, showcasing how Pinterest helps users explore and shape their dreams through the ideas they find and pin on the site, underscoring Pinterest’s role as a space where inspiration leads to real-world action.
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Can You Taste Graphic Design?
Jun 07, 2024
Design can evoke many things: feelings, memories, movement, and textures. But can it evoke taste? This article from It’s Nice That is on a mission to find out! With a highlight on how visual elements like color, texture, and composition can create a multi-sensory experience, it asks the question: why not taste? This concept, used often in food branding and packaging, aims to enhance customer engagement…and increase purchasing. Ultimately, the article encourages designers to think beyond the visual impact and consider how their work can trigger other senses,
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An Interview With Atlanta’s Own Greg Mike
Jun 05, 2024
Greg Mike, a household name of Atlanta street art, is best known for his brightly colored, abstracted murals and signature “Loudmouf” icon. His mantra is “Live Life Loud”, and that is very apparent in his work, which often incorporates pop culture references, like cartoon characters. Ranging from large-scale street art to intimate gallery pieces, his work aims to infuse urban environments with color and joy, and if you’ve ever seen one pop up on a wall as you drive through Atlanta,
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The Most Mispronounced Brands From Every Country
May 31, 2024
Kodak. Ikea. Sony. Some brand names are just easy to say! Others…not so much. Take Toca Boca (an online children’s game), for instance. “We wanted a name that was fun to say, easy to say, and that would work in many different countries,” said Toca Boca CEO Bjorn Jeffery. The name’s appeal can’t be denied, with the kids’ apps and games downloaded over 849 million times in 215 countries. The success of brands like Toca Boca and SpongeBob SquarePants underscores how the sonic qualities of a name can be as impactful as its meaning.
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