DESIGN CHATTER
Squid Game is a Sleeper Masterclass in Branding
Jan 29, 2025
Squid Game was a hit from the moment it aired, but the success goes more than just skin-deep. The Netflix series has an unmistakably bold and consistent visual identity, with jarring colors and outsized shapes. From the angular, geometric logo that reflects the mysterious nature of the games, to the now-iconic circle, square, and triangle icons that appear throughout the players’ ordeal, every design choice communicates intentionality. Even the striking pink and teal color palette makes the sharpest color palette,
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New Year, New Branding Trends
Jan 24, 2025
Senior Designer at Mother Design, Bentzion Goldman, checks his 2024 branding trends predictions for accuracy and tries to forecast what the branding industry will look like in 2025. And the verdict is in: branding is taking bold turns in response to the uncertainties of the past year. The playful “dopamine design” of 2024, featuring bubbly fonts and bright color palettes, is making way for meaningful moments of joy and immersive brand storytelling. From Faculty’s Stone Age-inspired rebrand to Robinhood’s mature,
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Smart Packaging Redesigns and Brand Growth: Yes, They’re Linked
Jan 22, 2025
Redesigning product packaging isn’t only about making something look better, it’s also about driving sales and most importantly, connecting with your consumers. The winners of the fifth-annual Designalytics Effectiveness Awards prove just how powerful design can be when it has data to back it up. The winners were selected from hundreds of U.S. package redesigns launched between July 2021 and September 2023, and these 10 consumer-packaged-goods brands achieved impressive sales increases of up to 30%!. By focusing on clear messaging,
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2024’s Best Vinyl Album Covers
Jan 17, 2025
The 20th annual Best Art Vinyl Award winners are here, showcasing the best album cover designs of 2024. Artist Rajni Perera took the top spot with her stunning artwork for Hiatus Kaiyote’s Love Heart Cheat Code, and second place went to Lulu Lin’s bold, electric designs for Fontaines D.C.’s Romance, while Louis Browne landed third with the reflective cover of Carlita’s Sentimental. This year’s winners prove that vinyl isn’t just about music—it’s a platform for incredible visual storytelling.
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A New Look for MotoGP: Faster, Forward, Fearless.
Jan 15, 2025
MotoGP just got a major brand refresh, thanks to legendary branding agency Pentagram. The new identity captures the speed, motion, and adrenaline of the sport with a sleek, custom logo inspired by the way the bikes lean on the track, a custom dynamic typeface, and a flexible color system. Designed to be as bold as the sport itself, the brand embraces MotoGP’s evolution into a global entertainment powerhouse while staying true to its more humble roots.
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Where Did The Hood Ornaments Go?
Jan 10, 2025
Jaguar had the Leaper. Mercedes had the logo proudly standing up on the hood. But that’s all become a thing of the past: where did the hood ornaments go? Hood ornaments were a critical part of automotive design, and for a good reason: they began as clever disguises for radiator caps over a century ago. Drivers loved the look of them, and they morphed into “car mascots” and were created into stunning works of art. Over time,
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