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DESIGN CHATTER

Here on Design Chatter, we post the latest and greatest about KEYLAY, helpful industry information, creative design ideas, small business need-to-knows and the occasional off the wall post just to lighten your day. We hope you enjoy, and we encourage you to comment and share the posts on your social networks!

Feeling Stuck? Look For New Inspiration!

Oct 10, 2025

Every creative needs a shake-up once in a while. Creative Boom’s September standout projects prove how powerful it can be to step off autopilot and make something unexpected. From Falko Grentrup’s illustrated travel diary, Goodside’s rebellious wine branding, and Ipshita Krishan’s Sunburn Festival identity, each project redefines its medium with fresh eyes. They’re reminders that creativity isn’t a routine: it’s a risk. When the work starts to feel familiar, it’s time to wander, mix things up,

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Flat Doesn’t Have To Mean Bland

Oct 08, 2025

After 22 years, Suzuki finally refreshed its log, and at the same time, proved that going digital doesn’t have to mean going flat. The new logo sheds its shiny chrome look for a matte silver finish, with plenty of depth and much less distraction. It’s modern but still unmistakably Suzuki: designed to work as well on screens as it does on steel car hoods. It’s a smart move that proves modernization doesn’t mean minimalism for minimalism’s sake!

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What your boss really wants to hear when you need design support

Oct 06, 2025

Even on a good day, when everything is humming along smoothly, it can be hard to convince your boss to give you more support. Now, these conversations about money are more of a struggle as companies tighten the purse strings amid economic uncertainty.

Marketing tends to drop down on the list of priorities, putting more and more stress on those teams to do the jobs of two or more people. This makes discussions about branding and design with financial decision-makers a whole lot tougher.

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Is good enough design hurting your business?

Oct 06, 2025

We know that budgets are tight for many businesses right now, and there’s intense pressure to justify every penny spent. The luxury of spending months refining a campaign or designing the perfect brand is no longer an option.

We get it. It’s a lot to take on, especially when you’re asked to do more with less.

This makes “good enough” design a practical solution for bootstrapped marketing departments. It means projects keep moving forward and costs stay lower.

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When The Physical World Meets Digital

Oct 01, 2025

What do you do when your brand is rooted in physical media, but the world is going digital? You join the two! Montblanc pens decided to step into the future with “Digital Paper”, a luxury e-writing device co-created with AKQA. Instead of abandoning the feel of pen on paper, they calibrated glass, nibs, haptics, and motion to echo that tactile experience with a digital result…that still has that physical soul.

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Posters As Design Time Capsules

Sep 12, 2025

Event posters are more than decoration, they’re pieces of graphic design history and take snapshots of the design styles of the time. From the painterly expressiveness of Roland Garros (aka the French Open) to the glitz and glamor of the Monaco Grand Prix, the abstraction of the Olympics, and the host city-driven identity of FIFA World Cups, each series ris a mirror to the culture of the time. Over the decades, styles have shifted from hand-drawn elegance to minimalist geometry,

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