DESIGN CHATTER
The Jaguar Rebrand – Bold Move, or Giant Hoax?
Nov 27, 2024
Okay, we’ve all seen it: Jaguar’s new, very very pink and fluffy rebrand. It has sparked a lot of conversation, both within and beyond the design industry, since its debut earlier this month. Featuring colorful marketing imagery noticeably lacking in cars and a complete 180-degree shift in style, the rebrand has drawn significant criticism.
Adding fuel to the fire, Jaguar has taken the unprecedented step of asking the public to “trust and reserve judgment,”
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The Cure Is Back In Full Goth-Rock Force
Nov 22, 2024
16 years after their last album was released, The Cure is back! Their new album, Songs of a Lost World, has arrived, sounding like the classic Cure we know and love. Longtime design collaborator Andy Vella created the album’s dark cover, ensuring that none of the ’80s goth vibes were lost in this new release.
Primarily inspired by a sculpture by artist Janez Pirnat, the cover art is intended to evoke desolation and timelessness—perfectly fitting for Robert Smith and the band.
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Guggenheim Unites Their Global Footprint With Design
Nov 20, 2024
The Solomon R. Guggenheim Foundation has unveiled a striking new visual identity, designed by the renowned agency Pentagram, to unify its museums in New York, Venice, Bilbao, and the upcoming Abu Dhabi location. Drawing inspiration from the Guggenheim’s iconic architecture and its unparalleled access to unique art, the redesign features a geometric logo symbolizing a “constellation of global locations and a shared vision.”
The design elements are intentionally minimal, allowing the art to remain the central visual focus.
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2025 Trends…Yep, Already
Nov 15, 2024
It’s too early to put up a Christmas tree, and already the 2025 trends reports are starting to roll out! Anxiety about the passage of time aside, looking ahead at trends that are on the horizon is important for graphic designers to make sure their work is relevant, current, and meeting the expectations of an audience. DepositPhotos has curated the findings of search trends of 41 million users of their platform to dive deep into their predictions for what’s next.
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What Font Matches Your Personality?
Nov 13, 2024
This is very much up our alley! Like all graphic designers, we take fonts VERY seriously: they can be the difference between customers converting to being turned completely away (Comic Sans, anyone?) Adobe has created a personality test that matches your innate traits to a popular typeface. The Adobe Acrobat team asked AI to write emails in the voice of 13 different fonts, as if that font had a personality, and then collated the qualities in a succinct way that anyone can find their font soulmate.
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A New Look For Bose
Nov 08, 2024
When rebranding Bose, design agency Collins focused on more than just a new look—they aimed to tell a story that matched the brand’s legacy of audio innovation. The new brand identity, built around the tagline “Sound is Power,” reflects Bose’s commitment to the future, while honoring its 60-year history and iconic, existing logo. Key brand updates include a fresh typeface (all the rage in graphic design these days!) and a custom wordmark that was inspired by the movement of sound waves.
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