DESIGN CHATTER
A24 Takes Us On A Blast From The Past
Jun 26, 2024
You may know A24 as the film company that brings the movies that aren’t superhero-based to the screen, but they also have a zine that dives into aspects of film, and this 25th issue touches on the nostalgic design of movie theaters in their day-glo 90s heyday. Designer Shira Inbar and illustrator Julia Dufossé have collaborated on this issue titled “Dream Theater.” It covers the unique and extravagant design of multiplex theaters from the 1990s and early 2000s,
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Mid Century Modern Greats and Children Books: An Unlikely Duo
Jun 19, 2024
Have you ever noticed that most of the big names of midcentury design also have a children’s book design or two under their belts? During that prolific period of design, many designers looked towards children’s books as a way to explore new creative avenues and showcase their mid century modern aesthetics in a fresh format. This era saw the fusion of playful yet sophisticated design elements that just so happened to resonate with both children and adults.
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What are the consequences of ignoring your brand voice? (and how to fix them)
Jun 17, 2024
Like a fingerprint, your brand’s voice is unique. When people hear, read, or see your marketing, they immediately know it belongs to your brand because your message has its own special quirks.
It could be lighthearted and humorous, as in the case of food company Oatly, or professionally polished, like the CRM juggernaut Salesforce. These companies are memorable because they speak to their audiences with an authoritative voice that is still unique to them.
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Maintaining brand authenticity in a skeptical world
Jun 17, 2024
How much do people trust brands? Unfortunately, not a lot. Consumer skepticism across all markets is high, with over 50% of consumers raising an eyebrow when they hear sustainability claims from businesses. Many of these same buyers find the company’s intentions, especially concerning cause-related marketing, to be less than sincere and, sadly, self-serving.
In a world where people don’t trust brands, businesses must prove that they authentically and accurately illustrate the issues they care about.
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Dezeens “North American Design 2024”
Jun 14, 2024
Dezeen, the online design publication, has a new series showcasing the state of design across North America. “North American Design 2024” highlights the vibrant state of independent design across Canada, Mexico, and the United States, spotlighting innovative furniture and product designers from various cities. Each week, the series will highlight a different city, featuring designers who blend local traditions with modern tools and practices, often with an eye to sustainability thrown in for good measure. The series aims to celebrate the diverse,
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Pinterest Goes Down the Rabbit Hole
Jun 12, 2024
Pinterest, the online inspiration board, is here with a vengeance in their new campaign! The campaign reimagines the platform as a “rabbit hole” of inspiration, drawing users into a fantastical journey of creativity. The campaign is a product of Pinterest’s in-house creative team, and features incredibly cinematic storytelling inspired by real user experiences, showcasing how Pinterest helps users explore and shape their dreams through the ideas they find and pin on the site, underscoring Pinterest’s role as a space where inspiration leads to real-world action.
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