DESIGN CHATTER
How KEYLAY supports your business post-project
Aug 06, 2024
Design projects, whether they’re complicated and large-scale, such as brand and website redesigns, or smaller one-offs, like direct mail pieces or business cards, involve a lot of interaction between client and agency.
For many of our clients, some assignments need more engagement even after they’re over. This post-project support ensures clients have what they need to use their designs effectively.
In the past, we’ve talked about what it’s like to work with an agency like ours during a project.
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Getting strategic with your product imagery to connect with buyers
Aug 06, 2024
Product photography is a science unto itself because so much preparation and calculation go into getting the perfect shot. From figuring out the best environment to picking the right people to photograph using your products, these details help your customers feel more connected to what you sell.
The human brain loves images and can identify them in mere milliseconds, giving you more incentive to make sure your business and its products are shown in the best light.
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Neighborhood Branding: Design For Good, Or Signs Of Gentrifications And Exclusion?
Aug 02, 2024
Many neighborhoods and communities have recognizable branding; you turn a corner and all of a sudden, flags and decals proliferate, designating these houses as part of a group. But who comes up with these little graphic marks of belonging, and do they always resonate with all of the residents? Missteps can lead to feelings of alienation and accusations of gentrification. Design studio Wunder Werkz in Sun Valley, Colorado, undertook a thoughtful project exploring place branding. Their result,
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Reddit’s Graphic Design Subreddit Bites Off More Than It Can Chew
Jul 31, 2024
As a graphic design aficionado, surely you’re familiar with the graphic design subreddit! the online community recently had their logo critiqued, because of course, what else do designers have to do? While it did have some design flaws, this prompted the original creator to call on the community to design a better logo, leading to a flood of submissions ranging from genuinely thoughtful, to outrageously bad. Familiar design no-nos, like Papyrus and Comic Sans fonts, uneven spacing,
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Happy Birthday, Burt’s Bees!
Jul 26, 2024
If you’re a chapstick fiend like us, you’ve always got your Burt’s Bees stick handy. But did you know that the brand is 40 years old this year? To celebrate, the brand is rolling it back with retro inspired design, with merch that will take you all the way back to 1984! If you’re too young to know what that covers, it means: bright primary colors, friendly serif typefaces, desaturated photography, and all the wood paneling your heart desires.
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“More Than 190 Countries, One Shared Star”
Jul 24, 2024
The Olympics connects the entire world in a unique way, and Heinekin is capitalizing on that with a new campaign in France, designed by the Antwerp-based agency WeWantMore. Instead of the tired old “S\six degrees of separation”, this campaign promotes a theme of “seven continents of connection”. The special cans and bottles feature vibrant designs that celebrate and draw design inspiration from the diverse nations where Heineken is enjoyed, combined under the iconic single Heineken star.
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