DESIGN CHATTER
5 Product Marketing Myths to Do Away With Before Launch
Mar 27, 2021
Whether you’re launching a new product in the market or building a new business from scratch, there are a few common marketing myths we wanted to clear up before you venture out on your next campaign.
Myth 1 – You should focus more on the features of your product than its benefits
Reality: Customers want businesses to answer the magical question of “What’s in it for me?”
They want specifics about how the features (or what the product does) make their lives easier and gives them a tangible benefit.
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The iPod Celebrates Two Decades!
Mar 26, 2021
Ready to feel old? 2021 marks the 20th anniversary of a game-changing technology. An era of catchy, riveting advertising, a new focus on industrial design and user experience, and the ability to carry around your music library in your pocket. That’s right, the iPod is 20! Designed by Jony Ive, now a household name, the iPod wasn’t the first MP3 player, but it was the first one that looked good and was user-friendly. And of course,
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Adobe Enhances Photos with AI
Mar 24, 2021
Have you ever gotten a 2kb thumbnail image from a client, and they’ve asked you to make it a full width, high resolution showcase image for them? While that might be slight hyperbole…it’s only slight. That’s a pretty common occurrence for graphic designers! Adobe has heard our pain, and they’re here with another amazing AI tool to put in your arsenal: Super Resolution. Now available in Adobe Camera Raw, Super Resolution uses machine learning to greatly enhance the resolution of an image!
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Your Password May Be Cheeky, But Is It Secure?
Mar 12, 2021
Have you ever had your account hacked by a leaked password? It’s not a fun experience, doing triage and panicking about getting back into your digital accounts. Agency Åkestam Holst has a clever and very cheeky design campaign for a Swedish cybersecurity firm to shame users into toughening up their passwords. The racy words get your attention, and the company smartly educates viewers about common passwords that are easily guessed, and therefore allow access to your supposedly-secure digital vaults.
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What You Can Learn from the Competition’s Social Media Marketing
Mar 12, 2021
What can you learn from the other team that will inform your own social media marketing?
Well, they can teach you about trends you may not have yet picked up on. They can also reveal what’s happening in their own business.
You’ll want to pay attention to not only what they’re doing, but what they’re saying on social media.
Here’s what else your competition can show you.
How Your Brand Hold Up Against Theirs
It’s common practice to creep on a competitor’s social profiles.
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Worldwide Hide Brings Easter to Everyone
Mar 10, 2021
Another day, another brand looking at the COVID-19 pandemic as an opportunity to push the envelope! Cadbury, the British chocolate company, has a novel idea for Easter this year: the Cadbury Worldwide Hide. With large Easter egg hunt celebrations likely to be toned down for a second year in a row, Cadbury has figured out a way to hide Easter treats virtually! The campaign lets you “hide” eggs worldwide for loved ones to find, via their Worldwide Hide website.
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