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DESIGN CHATTER

Here on Design Chatter, we post the latest and greatest about KEYLAY, helpful industry information, creative design ideas, small business need-to-knows and the occasional off the wall post just to lighten your day. We hope you enjoy, and we encourage you to comment and share the posts on your social networks!

A Bloody Tourism Campaign

May 14, 2021

Ok, if this isn’t the most genius advertising campaign you have ever seen, we don’t know what to tell you! Now, you can go and get your Covid vaccine…in Count Dracula’s castle! Romania, in an effort to boost vaccination rates in their country as well as promote tourism after the stagnation of 2020, has opened the 14th century Bran castle in Transylvania as a vaccination center. Once you’ve received your jab, you’re entitled to view the castle’s 52 medieval torture devices for free.

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When Touching Up Does More Harm Than Good

May 12, 2021

As graphic designers, photo touch ups are an everyday occurrence in our world. Sometimes we have to bend physics a little bit to get the perfect composite to make an impactful image, but a lot of times, we get asked to “just take off a few pounds”, “can you smooth those wrinkles?” Dove and Ogilvy have a new campaign that highlights the impact those perfecting touches can have on women and girls. The campaign, called Reverse Selfie,

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Art + Chocolate = a Winning Combination

May 07, 2021

To celebrate the 85th anniversary of the bombing of Guernica during the Spanish Civil War, chocolatiers all over Spain’s Basque Country, where Guernica sits, joined forces to commemorate the occasion in a pretty unique way. Most people have heard of Guernica in the context of Pablo Picasso’s famous 25 ft long painting by the same name, depicting the horrors of war. For this milestone, the chocolatiers have recreated this mammoth work of art entirely in chocolate,

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US Highway Signs have Two Different Fonts…Here’s Why!

May 05, 2021

Have you ever been on a road trip and seen a road sign that looked just somehow…off to you, but you can’t quite put your finger on it? Well, it might be the power of typefaces! You’ve seen us talk endlessly about how typefaces can be a subtle yet key element to graphic design, and this is a perfect example! The font on all road signs had been Highway Gothic since the 1950s, but in the last 10 years,

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What You Need to Know When Choosing B2B Automation Software

May 03, 2021

When you have a small marketing team, or worse, none at all, then the struggle to stay on top of everything becomes very real. After years of working with marketers of all stripes, we’ve seen one thing help alleviate this pain—B2B automation.

Automation allows you to front-load social media marketing campaigns, set up customized email designs, and schedule website content. It’s the key to creating an efficient, well-oiled marketing machine for your business.

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Get a Bud for your Vaccination

Apr 30, 2021

In case anyone is on the fence about getting their Covid vaccination, Budweiser is here with a fun incentive! They’re offering free beer to those who get vaccinated. To make the announcement, the company released a commercial titled Reunited with Buds, and they let you know that to vaccinated individuals of eligible age, they have until May 16th to celebrate their favorite bars reopening with a free Budweiser. Head to the link below to show proof of vaccination by May16th,

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